Which Blog Receives Most Clicks and Why?
I am sure there are
many resources such as ActiveRain Webinars and others that instruct
you how to write a good blog that gets viewer’s attention and
receive more clicks & comments. The following is finding based on my
own personal experiences which probably matches and is in line with
many other recommendations.
Currently, there are
four metrics that shows up on your blog in ActiveRain, they are as
follow:
Views:
Views are how often your blog was viewed in the group blog roll.
This is how many times it has been seen.
What do you need to do that your blog to be viewed by more people?
1.
Using right keywords help when somebody is searching for specific
topic that your blog is talking about those subjects.
2.
By subscribing to more groups, you can post your blogs to be shown
on those groups.
3.
If your blog selected as “Featured”, then attracts more viewers.
Title: This is the first thing a reader sees from your
blog. It is in bold underlined and links to the actual blog page. It
usually follows the author information and about 3 lines up to 250
characters of the blog.
See example below:
Therefore Title and first few lines of blog is the most important
thing for attracting viewer.
Titles: should be something of interest in life of real estate
agents or market.
Titles: should be less than 70 characters, preferably <= 65
characters
Clicks:
Clicks are the number of times someone has clicked-through to your
blog entry (instead of just viewing a portion of it in the
general/group blog roll)
Content:
Should be interesting, related to the life of real estate community,
short and sweet (300-500 words or less), easy to read, exciting
(include some pictures or videos), and engaging.
The more interesting and engaging the content, the more readers stay
on that page and perhaps provide feedbacks, comments and
their views of the issue. I wish we had another metric that shows
how long each visitor had stayed on the page!
Comments:
Comments are the number of times someone has posted their own
thoughts, views, suggestions about the subject. The more number of
comments indicates the subject more engaging and close to the heart
of viewers. Percentage of the viewers to leave comments is very low
compare to the number of views and clicks. I determined the maximum
percentage of comments I received compare to the number of click was
about 4% when statistics made sense.
Proposed New Metrics:
I would like to add two new columns showing the
1. Percentage of the number of Comments received compare to
the number of Clicks
2. Percentage of the number of Clicks compare to the number
of Views
With these, I am listing two of my blogs with
maximum successes, number of clicks and %
Ratio of Clicks to Views, as follow.
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